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Seven Ways to Reduce Hiring Risk

Key Points

  • Hiring managers view every candidate through a “risk‑reduction” lens, so applicants need to signal that they’re a low‑risk, high‑confidence hire.
  • Demonstrating genuine passion for the specific role and the particular company—not just the industry—provides a strong signal that you’re a motivated, lower‑risk fit.
  • Writing a crystal‑clear resume with concise, impact‑focused bullet points shows you can communicate effectively, further reassuring the hiring manager that you pose minimal risk.

Full Transcript

# Seven Ways to Reduce Hiring Risk **Source:** [https://www.youtube.com/watch?v=Iu9qwQ2m4ZE](https://www.youtube.com/watch?v=Iu9qwQ2m4ZE) **Duration:** 00:14:15 ## Summary - Hiring managers view every candidate through a “risk‑reduction” lens, so applicants need to signal that they’re a low‑risk, high‑confidence hire. - Demonstrating genuine passion for the specific role and the particular company—not just the industry—provides a strong signal that you’re a motivated, lower‑risk fit. - Writing a crystal‑clear resume with concise, impact‑focused bullet points shows you can communicate effectively, further reassuring the hiring manager that you pose minimal risk. ## Sections - [00:00:00](https://www.youtube.com/watch?v=Iu9qwQ2m4ZE&t=0s) **Understanding Hiring Managers' Risk Perspective** - The speaker explains that hiring managers aim to minimize hiring risk and outlines seven key moments where applicants can demonstrate passion and lower perceived risk to stand out. ## Full Transcript
0:01you know what I wish people understood I 0:03wish people understood that when they 0:05apply for a job the hiring manager's 0:08role is to reduce the risk of the hire 0:11and I wanted to make a longer video here 0:13because this is such a core concept that 0:15is at the back of almost every hiring 0:17manager's head often at the back of 0:19every recruiter's head 0:21too and applicants if you've never been 0:23a hiring manager before often don't 0:27understand that and so this entire video 0:30is basically going to be a breakdown of 0:32seven different moments in the hiring 0:35Journey where you as an applicant can 0:38distinguish yourself can stand out in a 0:41world where the hiring manager is trying 0:43to drisk the hire we're going to explore 0:45that relationship between what the 0:47hiring manager needs out of the process 0:49and what you can show so number one I 0:52want to talk about your passion for the 0:53specific 0:54role look in 2024 that is a hard thing 0:58to ask for I totally understand we're 1:01talking about a thousand applications in 1:03some cases if you've been in the job 1:04search for a while and so it's hard to 1:07show passion when you do get that call 1:09back when you do get that interview but 1:11even if it's difficult it doesn't make 1:13it less important because on the other 1:16side of the table the hiring manager 1:19absolutely needs to see passion for the 1:21role to feel like they have the signal 1:24that would get them confidence that this 1:26person is the right one for the role 1:28that they are a low risk higher that's 1:32really 1:33critical and so on your side if you can 1:35show passion for that specific role not 1:37even just for the industry I often hear 1:39people stop and say well I have passion 1:41for this industry there there are a lot 1:44of other companies in most Industries 1:45it's very rare for there to be only one 1:47company in an industry so show passion 1:50for that particular company and make 1:52sure you're loud and proud and clear 1:54about it when you start talking right 1:57from the first call with the recruiter 2:00okay so that's the first kind of piece I 2:02wanted to talk through talking about how 2:04you can drisk by showing passion for 2:06that particular company in that 2:08particular 2:09world number two is actually even before 2:13the interview stage it's Clarity in your 2:15resume 2:17writing one of the things that your 2:19hiring manager needs to have confidence 2:21in is that you can write well and I 2:23don't mean write flowery fancy language 2:25I mean write really clearly so they can 2:27understand you and their colleagues can 2:29understand you 2:30this is not a YouTube video about how to 2:34optimize your resume in general we might 2:37do that another 2:39time this is a focused specific tip for 2:44helping hiring managers to understand 2:47you're not a risk and you can do that 2:49even at the resume section by being 2:51super clear in the way you phrase your 2:54bullets I know there may be keywords you 2:56need to work in but if you can write a 2:59real really clear sentence that 3:01articulates this is what I did this was 3:03the distinct change that I made in an 3:07existing system and this was the results 3:10it really helps them understand the 3:13impact you're capable of if you write 3:15your bullets clearly they act like front 3:18doors that invite the hiring manager to 3:21ask you specific questions in the 3:24interviews and those questions should be 3:26against your strong suits because that's 3:28what you're putting into that resume in 3:29the first place so resume Clarity makes 3:32the rest of your interview process 3:33easier and communicates again that it's 3:37less risky to hire you because you can 3:39communicate well all right that's the 3:42second tip the third tip is around case 3:45studies so oftentimes especially in 2023 3:492024 hiring managers are trying to use 3:53case studies as a way to gauge actual 3:55work there's been a lot of discussion on 3:57this in the broader community there been 4:00questions about whether these should be 4:02paid exercises or not that's not what 4:05this is about what I'm trying to focus 4:06on is how you can utilize a case study 4:09to make sure that you can articulate 4:13that you are going to be direct about 4:16the questions you are asked at work 4:18because fundamentally every case study 4:20is a question it's a question set to you 4:24and the manager is looking to assess 4:26whether you can answer a direct question 4:28clearly one of the most common fail 4:31modes for case studies is an applicant 4:35will come through with a case study and 4:36they will do so much extra work it's 4:39really clear they spent way more hours 4:41than they needed to or that or even than 4:43they were asked 4:44to and at the end of it all what they 4:47have is a lot of what I call Frills and 4:49not the core answer or they spend very 4:51little time on the core answer and most 4:53of their time on the Frills and I think 4:55the applicant's intent is to show how 4:57much breadth they have but what comes 5:00across is that they can't answer the 5:02question directly it's really really 5:04really important to answer the question 5:06clearly and directly that should be at 5:09the center of any case study you do 5:10because again you're telling the hiring 5:12manager I am not a risky hire because I 5:14can answer questions clearly and 5:17directly okay that's the third one the 5:20fourth one this starts right at the 5:22recruiter conversation if you still do 5:25cover letters it starts with a cover 5:27letter you want to be really clear about 5:30the intention you have with your 5:33career so this is actually more 5:35important the more senior you get you 5:37can kind of get away with less of this 5:39if you are applying for entry-level 5:40roles or maybe it's your second role in 5:42Tech but if you are at your third role 5:45in Tech or later you need to be really 5:47clear about the intention behind your 5:49career or else it's going to be seen as 5:51a red flag and the reason for that is 5:53that a hiring manager wants to be 5:55confident that if they make the hire 5:57they are not going to have to make a 5:59higher again shortly and so some people 6:03talk about this as they look at the uh 6:07begin dates and end dates and see your 6:09tenure and then they see are you the 6:11kind of person who stays 6:13around that does sometimes happen but 6:17because of the upheaval in teex since 6:192020 there have also been a lot of short 6:22ten years that are not really the 6:24candidates faults and so that is 6:26becoming less of a reliable signal 6:30and instead what people are starting to 6:32do is they're starting to look and see 6:34can the candidate explain the story of 6:36their career in a way that makes it 6:37clear that this next spot with us is the 6:41spot they want to be in for a very good 6:43reason for their career long term if 6:45they can that is a huge floss because it 6:50means that they know how to tell their 6:51story communicate intentionality and 6:53that you as a hiring manager can be 6:55confident not only that they are a lower 6:57risk hire but that they are the kind of 7:02person who you can coach because if you 7:05have more intention as a hiring manager 7:07your career development job with that 7:09person is going to be really easy 7:11because you just want to help them draw 7:12out that intention and again that's one 7:14of those things that most applicants 7:16aren't really doing clearly and that 7:18when you do it helps you really 7:20distinguish your candidacy 7:23okay that's all in kind of the early mid 7:25phases right those four tips about 7:27passion for the role res to make Clarity 7:30case studies making sure that you are 7:32intentional in your career I want to now 7:35talk about the second part where you get 7:37into the later stages maybe you're in 7:39the loop stage where you're talking to 7:41five or six people in a row how do you 7:44convey that you're a lowrisk higher when 7:45it's down to two or three 7:47people so number one is about precise 7:50fit this is again this is a loop stage 7:53thing most people don't have an 7:55assessment of whether you're precise fit 7:56earlier than that in this situ ation you 8:00want to read the question Trends maybe 8:03across multiple different people you 8:05talk with and where you see that they 8:07are focusing more or they're double 8:09clicking into your experience set you 8:13can make an inference that that is the 8:15area of weakness they are trying to fix 8:18in the role and you should focus your 8:21stories there to show that you are a 8:23strong candidate for that exact week 8:25week spot that they want to close and 8:28this takes some experience 8:30but you can usually start to see it when 8:32you listen for it or watch for it and 8:33that's why I'm telling you if you if you 8:35don't know to watch for it you might 8:37miss it but if you know to watch for it 8:39you'll look at the patterns and the 8:40questions and say where are they 8:41focusing on are they really focusing for 8:43example on Market competition are they 8:46focusing a lot on go to market are they 8:49focusing a lot on technical 8:52foundations they're going to tell you by 8:54the questions they ask and you can show 8:56you're a strong candidate by focusing 8:58the stories you tell them back around 9:01that area to show you're a strong 9:02candidate there again it's drisking the 9:05higher okay the second of three tips for 9:09that late stage in the interview 9:11process avoid the weak yeses okay so 9:15you're going to talk to people in a loop 9:17situation who are going to be once a 9:20week type relationships in your 9:23workplace they're the people who are 9:25colleagues but you're not necessarily 9:26working with them every single day all 9:28the time 9:30those people are not there to assess 9:32whether you can do the job they're there 9:34to assess whether you can work well with 9:37them and your job in that situation is 9:40to make sure that they don't walk away 9:41saying oh they were fine right I had no 9:43real objections but I also didn't get a 9:45strong signal of this is an amazing 9:47person if I'm being honest I have seen a 9:50lot of that and what that comes down to 9:52is a lack of clarity and a lack of 9:55commitment 9:57around making sure that you can 10:02show your understanding of that 10:05relationship at a very detailed level 10:07and that you've done that exact work 10:08relationship before so I I'll say that 10:11one more time fundamentally they are 10:13going to walk away with a stronger yes 10:16if they have Clarity from you that you 10:20have done that work relationship before 10:22that you understand both the things that 10:24work and the things that don't and you 10:26are committed to making it an absolutely 10:28excellent work relationship so their 10:30lives are 10:32easier because they will often tell you 10:34through their line of questioning where 10:35the weak spots in that working 10:36relationship have been so far hey we've 10:39really struggled to get clear marketing 10:41materials out of product tell me how 10:43you've addressed that those kinds of 10:45questions come up a lot you want to be 10:48sure that you are able to talk about 10:51really clearly with a lot of passion how 10:52you fix those exact issues it kind of 10:55goes back to that tip I gave you earlier 10:57in this video around answering the 10:59direct question in the case study in 11:00this case you're answering the direct 11:02question about the relationship between 11:05this role and a colleague that you will 11:07work with sometimes but not all the time 11:09if you can do that directly and do that 11:11with passion and show your excitement 11:13for that working relationship and then 11:15do that across the whole 11:16Loop you are going to come out with more 11:19strong yeses from people who could often 11:22be neutral in these situations because 11:24when we do the debrief It's usually the 11:25hiring manager and maybe one or two 11:27other people who work very close with 11:29the role who have strong opinions 11:31everyone else often is ambivalent 11:34they're like ah they were good but I 11:35don't have a super strong opinion it is 11:38rare to have most people have strong 11:40opinions and when that happens it is 11:42almost always a higher and so this is 11:45one of those things where if you can 11:46figure it out it will increase your 11:48chances of success in the 11:50loop the last tip I have for you late in 11:52the loop stage you want to be 11:55positioning yourself with a hiring 11:57manager and with people you work with 11:58closely 11:59as if you were already a colleague and 12:01they can imagine working with you when 12:03you are at this stage what they need to 12:05see is the signal that they could work 12:08with you on day one and you can just 12:10dive into the details you won't be 12:12confused you won't be flumed you won't 12:15be wondering which way is up but you 12:17will be focused you'll be saying this is 12:20what I need to do this is the next step 12:22this is how I solve this and what 12:23they'll do to find that out is they'll 12:25ask you questions and often times ask 12:27you questions that are designed to talk 12:29about exactly the issues they face and 12:31so when I talked about precise fit a few 12:33minutes ago this is an even more 12:37specific version of that just for hiring 12:39managers and people you work with 12:41closely they are looking not only for 12:43precise fit but for a colleague they can 12:47work with who fits the role and so you 12:50have to both convey that you can do the 12:52job precisely and also convey that you 12:54can do it with them and so that's where 12:57you want to come back and say I solve 13:00this problem in this way by 13:01collaborating with these specific people 13:03who were in your role before this is how 13:05I worked with my hiring manager before 13:07when we Face challenges communicating 13:10product prioritization to my director 13:14things like that right where you can 13:15show a specific example from the 13:17question set they're asking that talks 13:20about how you are not only a precise fit 13:22but a precise fit who works with the 13:24hiring manager who works with those 13:26around you really really well to solve 13:28problems so that when they think of 13:31themselves working with you what they 13:33see is oh my gosh this person is a 13:35fantastic solution this is the solution 13:38I have been waiting for this is the 13:40person I can work with and I'm going to 13:42close there because if you want to look 13:45at a larger hack for this whole idea of 13:49drisking the hire the larger hack is 13:51that you are conveying across the entire 13:54cycle of hiring that you are a colleague 13:58they can imagine working with if you 14:00want to take one thing away from the 14:02video that is what you should take you 14:05want to be the colleague they can 14:06imagine working with and those are the 14:08people that get hired and that's where 14:10I'm going to leave it and uh let me know 14:11what I missed in the comments