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IBM Watson X Powers Masters AI

Key Points

  • IBM’s 25‑year partnership with the Masters leveraged the new IBM Watson X platform to run the entire AI lifecycle for the tournament’s digital experience, from data capture to model governance.
  • The Watson X workflow flow included Watson X Data for massive data collection and annotation, Watson X .ai for building, training, testing, and tuning machine‑learning and generative‑AI models, and Watson X .g for automated monitoring and explainable results.
  • A recent update to Watson X .ai introduces a “bring‑your‑own‑model” (BYOM) feature, letting users import and deploy custom foundation models alongside IBM‑curated and third‑party open‑source models.
  • Deploying BYOM models on‑premises keeps the models near the organization’s data, reduces risk exposure, and still benefits from Watson X’s enterprise‑grade governance and integration capabilities.
  • IBM highlighted its continued commitment to sustainability with the 2023 IBM Impact Report, marking 34 years of public environmental reporting and outlining 21 climate, energy, and conservation goals.

Full Transcript

# IBM Watson X Powers Masters AI **Source:** [https://www.youtube.com/watch?v=Mndq1aIEbvg](https://www.youtube.com/watch?v=Mndq1aIEbvg) **Duration:** 00:04:06 ## Summary - IBM’s 25‑year partnership with the Masters leveraged the new IBM Watson X platform to run the entire AI lifecycle for the tournament’s digital experience, from data capture to model governance. - The Watson X workflow flow included Watson X Data for massive data collection and annotation, Watson X .ai for building, training, testing, and tuning machine‑learning and generative‑AI models, and Watson X .g for automated monitoring and explainable results. - A recent update to Watson X .ai introduces a “bring‑your‑own‑model” (BYOM) feature, letting users import and deploy custom foundation models alongside IBM‑curated and third‑party open‑source models. - Deploying BYOM models on‑premises keeps the models near the organization’s data, reduces risk exposure, and still benefits from Watson X’s enterprise‑grade governance and integration capabilities. - IBM highlighted its continued commitment to sustainability with the 2023 IBM Impact Report, marking 34 years of public environmental reporting and outlining 21 climate, energy, and conservation goals. ## Sections - [00:00:00](https://www.youtube.com/watch?v=Mndq1aIEbvg&t=0s) **IBM Watson X Powers Masters AI** - IBM Watson X managed the entire AI lifecycle—from massive data collection and model training to deployment and governance—to power the 2023 Masters’ digital experience and mobile app. ## Full Transcript
0:00IBM Watson X at the Masters bring your 0:02own model capabilities on Watson x. and 0:05the 2023 IBM impact report all on this 0:09episode of IBN Tech 0:13[Music] 0:14now at the Masters story tradition meets 0:18state-of-the-art technology through a 0:20partnership spanning more than 25 years 0:23IBM has helped the August National Golf 0:25Club capture analyze distribute and use 0:28data to bring fans closer to the action 0:30culminating in the AI powered Master's 0:32digital experience and mobile app the 0:35Masters has long relied on IBM to manage 0:37its data application and workloads 0:39across on premises servers and multiple 0:42clouds but this year marks an important 0:44Evolution the entire AI life cycle was 0:47managed on the AI and data platform IBM 0:50Watson X there are many different 0:52intricate facets of this AI life cycle 0:54but essentially it began with Watson x. 0:57data collecting a massive amount of data 0:59before preparing and annotating it then 1:02Watson x. a was used to develop evaluate 1:05train and test machine learning and 1:07generative AI models after tuning and 1:09testing the models Watson x. a provided 1:11a variety of ways to deploy them to 1:14production and evaluate models within 1:16the deployment space finally watsen x.g 1:19governance provided automated monitoring 1:21of deployed machine learning and 1:23generative AI models and facilitated 1:25transparent explainable results the 1:28result was a seamless experience at one 1:30of the best sporting events of the year 1:32to dive deeper into the technology and 1:34what went on behind the scenes click the 1:35link in the description of this 1:37video next up since its release in July 1:412023 IBM Watson x. has been enabling 1:44businesses to train validate tune and 1:47deploy AI models now we're excited to 1:50announce a new feature update to Watson 1:52x. a that delivers an open framework 1:54through a bring your own model 1:56capability there are many reasons to 1:58import a custom Foundation model all 2:00driven by the unique needs of your 2:02organization in addition to working with 2:04Foundation models that are curated by 2:05IBM including open source third party 2:08and IBM developed Watson x foundation 2:10models you can now upload and deploy 2:12your own custom Foundation model to 2:14accomplish a range of industry or domain 2:17specific generative AI tasks once the 2:20model is imported and deployed you can 2:21interact with it as you would with other 2:23models in the Watson x. Studio you can 2:26also leverage it within your 2:27applications and have access to the plat 2:30form's Enterprise ready governance 2:31features the best part is that with the 2:33on premises solution you're bringing the 2:36model closer to where your data resides 2:38mitigating your risk exposure to learn 2:40more about bring your own model on 2:42Watson x. hit the link below to wrap 2:46things up IBM continues to be a leader 2:48in driving sustainability for our 2:50business our communities and our clients 2:53and the release of the 2023 IBM impact 2:55report is a continuation of a 34-year 2:58history of annual public environmental 3:01reporting as a part of our Environmental 3:03Management System we have established 21 3:05goals around energy and climate change 3:07conservation and biodiversity pollution 3:10prevention and Waste Management areas we 3:13continue to make progress towards these 3:14goals in the 2023 impact report Flex 3:18among the findings we reduced our energy 3:20use by 6.6% in 2023 from 2022 we 3:25implemented 675 new energy conservation 3:28projects across more than locations we 3:31increase cooling efficiency of our data 3:32centers by 16.4% versus 2019 and we 3:37increase the use of renewable 3:38electricity which now represents 70.6% 3:41of the electricity used in IBM 3:43operations to learn more and download 3:45the report hit the link below thanks so 3:48much for joining me today for this 3:49episode of IBM Tech now if you're 3:51interested in learning more about the 3:52topics I've covered make sure you 3:54explore the links in the description of 3:56this video and again please don't forget 3:58to subscribe to our Channel this stay up 4:00to date on what's going on in Tech now 4:03[Music]