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Generative vs Agentic AI

Key Points

  • Generative AI (e.g., chatbots, image generators) is a reactive system that waits for a user prompt and then produces text, images, code, or audio by predicting the next output based on patterns learned from massive training data.
  • Agentic AI, while also often beginning with a user prompt, is proactive: it perceives its environment, decides on actions, executes them, learns from the results, and iterates toward goals with minimal human intervention.
  • Both generative and agentic approaches commonly rely on large language models (LLMs) as their core reasoning engine, with diffusion models added for certain media types like images and audio.
  • Real‑world use cases illustrate generative AI assisting everyday creative tasks—such as drafting novel chapters, refining YouTube scripts, suggesting thumbnails, or generating background music—while agentic AI can autonomously pursue more complex, multi‑step objectives.

Full Transcript

# Generative vs Agentic AI **Source:** [https://www.youtube.com/watch?v=EDb37y_MhRw](https://www.youtube.com/watch?v=EDb37y_MhRw) **Duration:** 00:07:05 ## Summary - Generative AI (e.g., chatbots, image generators) is a reactive system that waits for a user prompt and then produces text, images, code, or audio by predicting the next output based on patterns learned from massive training data. - Agentic AI, while also often beginning with a user prompt, is proactive: it perceives its environment, decides on actions, executes them, learns from the results, and iterates toward goals with minimal human intervention. - Both generative and agentic approaches commonly rely on large language models (LLMs) as their core reasoning engine, with diffusion models added for certain media types like images and audio. - Real‑world use cases illustrate generative AI assisting everyday creative tasks—such as drafting novel chapters, refining YouTube scripts, suggesting thumbnails, or generating background music—while agentic AI can autonomously pursue more complex, multi‑step objectives. ## Sections - [00:00:00](https://www.youtube.com/watch?v=EDb37y_MhRw&t=0s) **Generative vs Agentic AI** - The speaker explains that generative AI are reactive pattern‑matching systems that generate content from prompts, while agentic AI are proactive agents that, after an initial prompt, perceive their environment and take a series of actions to pursue goals. - [00:03:12](https://www.youtube.com/watch?v=EDb37y_MhRw&t=192s) **Human‑AI Collaboration in Creative Tasks** - The speaker describes how generative AI aids creators—from fan‑fiction writers and YouTubers to personal shopping agents—by producing possibilities that humans review, refine, and steer through multi‑step processes. - [00:06:20](https://www.youtube.com/watch?v=EDb37y_MhRw&t=380s) **Hybrid Generative‑Agent AI** - The speaker envisions future AI systems as collaborative intelligences that fluidly alternate between generative exploration of options and decisive, agentic actions. ## Full Transcript
0:00What's the difference between generative AI and agentic AI? 0:05Well, they're two distinct approaches to artificial intelligence. 0:08And I think we're all familiar with generative AI, things like chat bots and image generators and the like. 0:15And they are really fundamentally reactive systems. 0:22They wait for you to do something, specifically they wait for you to prompt them 0:29and once you prompt them, their job is to generate some kind of content based upon what you provided in the prompt. 0:40And they're using patterns they learned during training 0:44The things that it can generate, well that might be some 0:48text or it might be an image or it may be a piece of code or it maybe some audio. 1:00These are all sorts of things that we can generate with generative AI and 1:04they're essentially sophisticated pattern matching machines. 1:07They've learnt the statistical relationships between words and between pixels and between waves. 1:14And they've learned that from massive data sets. 1:16So when you provide a prompt, GenAI predicts what should come next based on its training, 1:22but it's work does end at generation. 1:25It doesn't take further steps without your input. 1:29Now, agentic AI systems, by contrast, those are not reactive. 1:36They are proactive systems. 1:40Now, like generative AI, they often start with a user prompt, 1:45but that prompt is then used to pursue goals through a series of actions 1:54and an agentic system basically goes through a bit of a life cycle. 1:58So the way this works is it kind of first of all perceives it 2:03perceives its environment if you like and then once it's done that it can decide an action to take. 2:13Once it's decided that action, it can then execute that action, 2:18and then once that action has been executed, it can kind of learn from the output and then round and round we go, 2:27all with minimal human intervention. 2:31Now, both of these AI approaches often share a common foundation. 2:38And that common foundation is large language models or LLMs. 2:45LLMs serve as the backbone for chatbots and yeah 2:50there's actually other tools that are used for some of these other generative things, 2:54diffusion models typically for images and audio, 2:56but for chat bots we use LLMS and LLMs also provide the reasoning engine that powers agentic systems, 3:05but before we go any deeper into that let's talk about some real world applications and use cases. 3:12Now, maybe this doesn't put me in the best of lights, 3:15but I don't think I'm the only one using generative AI 3:19to help with the task of content creation and especially creative content creation. 3:28Now, before work this morning, and this is completely true, I used the chatbot to help write the next chapter of 3:37my Nelson Demille fan fiction novel and right now 3:40you're probably thinking how profoundly cool and absolutely non-nerdy this guy is, 3:45but for many of us gen ai does help with daily tasks. 3:50Like let's consider how a Youtuber 3:53might use a generative AI system to review scripts and suggest 3:57thumbnail concepts and maybe even generate background music, 4:01but at each step, there is a human. 4:05There is a human creator and that human creator is looking at this generated content 4:10and they are reviewing it, check it's what they want, 4:15probably isn't, so then they are refining it as well and they are really going through and directing this whole process. 4:25The AI generates possibilities but the human curates them. 4:29Now, agentic AI that kind of thrives in scenarios 4:33that require ongoing management and consist of multi-step processes, so not just one thing at a time. 4:43So consider a personal shopping agent. 4:47Given a product to purchase as input, it actively hunts for availability across platforms, it might monitor price fluctuations, 4:55it might handle checkout processes, and it might even coordinate delivery. 4:59Largely by itself, seeking input only from you, only when it's needed. 5:05But how does it do that. 5:07Well, it turns out that the LLMs that are behind much of generative AI 5:11can also be used to provide reasoning capabilities to AI agents. 5:16So this essentially here, we're using gen ai's ability to kind of 5:20think in inverted commas there, and it's thinking through problems, 5:25and this has a name. 5:27It's called chain of thought reasoning. 5:34and this is what LLMs are so good at. 5:38It's a process where the agent basically breaks down a complex task into smaller 5:42logical steps, kind of like how humans tackle difficult problems as well. 5:47So let's imagine one. 5:49Let's imagine that we want to have an agent that is planning a complex task like organizing a conference. 5:56So what it's going to do is it's going to use gen ai to generate an internal dialog. 6:01And that dialog might go something like this. 6:03It might say. 6:04First I need to understand the conference requirements of the size, the duration, the budget, that sort of thing. 6:09Then I should research available venues matching those parameters. 6:14Then it might think well for those venues that meet those requirements I now need to check availability and so on. 6:20It's effectively the agent really kind of talking to itself to explore the problem space before taking action. 6:28Gen AI is basically the cognitive engine driving an agent's decision-making. 6:33Now looking ahead, the most powerful AI systems probably won't be purely generative or purely agentic. 6:41They're going to be intelligent collaborators, 6:44that will understand when to explore options through 6:46generation and when to commit to courses of action through agentic action. 6:53Like an agent that would know when to generate the next chapter 6:58of fan fiction so it's ready after, I don't know, a video shoot. Maybe, uh... 7:04Maybe it's ready right now.