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From Chip Engineering to IBM Cloud

Key Points

  • Ric explains that a hardware (especially chip) background drives a meticulous, cost‑aware mindset focused on extensive planning and verification, whereas software engineers tend to iterate more freely.
  • He spent 32 years at Hewlett‑Packard, evolving from hardware engineering on complex Unix servers to leading the company’s software‑defined cloud business and championing innovative business models.
  • After retiring for almost two years, Ric was drawn back to the industry by IBM because he sees today’s IT sector as a “golden age,” shifting from a back‑office support role to a central driver of business transformation.
  • The conversation underscores his belief that solving problems—whether in hardware or software—requires an analytical brain, but the stakes and approaches differ markedly between the two domains.

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Full Transcript

# From Chip Engineering to IBM Cloud **Source:** [https://www.youtube.com/watch?v=BCc29YKiOGk](https://www.youtube.com/watch?v=BCc29YKiOGk) **Duration:** 00:51:05 ## Summary - Ric explains that a hardware (especially chip) background drives a meticulous, cost‑aware mindset focused on extensive planning and verification, whereas software engineers tend to iterate more freely. - He spent 32 years at Hewlett‑Packard, evolving from hardware engineering on complex Unix servers to leading the company’s software‑defined cloud business and championing innovative business models. - After retiring for almost two years, Ric was drawn back to the industry by IBM because he sees today’s IT sector as a “golden age,” shifting from a back‑office support role to a central driver of business transformation. - The conversation underscores his belief that solving problems—whether in hardware or software—requires an analytical brain, but the stakes and approaches differ markedly between the two domains. ## Sections - [00:00:00](https://www.youtube.com/watch?v=BCc29YKiOGk&t=0s) **Untitled Section** - - [00:03:03](https://www.youtube.com/watch?v=BCc29YKiOGk&t=183s) **Returning to Tech amid AI** - The speaker reflects on how cloud—and now AI—are transforming all businesses, leading them to pause retirement and rejoin IBM for its talented workforce, AI and quantum initiatives, and the opportunity to ride the next major industry wave, even though the hiring process took about six months. - [00:06:05](https://www.youtube.com/watch?v=BCc29YKiOGk&t=365s) **Navigating Culture, Silos, and Risk** - The speaker explains how IBM’s strong client‑centric, quality‑focused heritage can foster internal silos and risk‑aversion, and stresses the need to revive a growth mindset by encouraging risk‑taking and shifting investment toward software differentiation. - [00:09:10](https://www.youtube.com/watch?v=BCc29YKiOGk&t=550s) **Strategic Growth via Portfolio Rationalization** - The speaker explains how emphasizing innovation, software add‑ons, market segmentation, and focused investment—particularly in storage—has driven a turnaround, revealing the surprising durability of legacy mainframe business despite cloud expectations. - [00:12:22](https://www.youtube.com/watch?v=BCc29YKiOGk&t=742s) **Hardware Thresholds Enable AI Boom** - The speaker explains that the recent AI explosion is driven primarily by reaching a hardware performance threshold—especially the advent of powerful GPUs capable of massive matrix calculations—allowing large language models to become feasible. - [00:15:35](https://www.youtube.com/watch?v=BCc29YKiOGk&t=935s) **Moore's Law and Parallel Scaling** - The speakers examine whether performance breakthroughs come from throwing more resources at problems or from technological efficiency, explaining Moore's Law’s evolution from frequency gains to adding ever‑more parallel cores on a chip and questioning how predictable that performance threshold was. - [00:18:36](https://www.youtube.com/watch?v=BCc29YKiOGk&t=1116s) **Watson's Journey to watsonx** - The speaker recounts IBM's early Watson initiatives, noting how timing, technology, and a risk‑taking culture finally aligned to make watsonx a pivotal part of the company’s AI strategy. - [00:21:41](https://www.youtube.com/watch?v=BCc29YKiOGk&t=1301s) **Data Explosion Drives Storage & AI** - The speaker describes how ever‑growing video and visual data are powering the storage market while creating a pressing need for AI solutions to search, analyze, and derive value from massive media archives. - [00:24:45](https://www.youtube.com/watch?v=BCc29YKiOGk&t=1485s) **Hybrid Infrastructure Enables Scalable AI** - The speaker outlines how adopting hybrid cloud infrastructure is essential for companies to retain data, integrate AI at scale, and seize a pivotal business opportunity. - [00:27:46](https://www.youtube.com/watch?v=BCc29YKiOGk&t=1666s) **AI-Driven Support Time Reduction** - The speaker explains how IBM’s Scale platform ingests data, fine‑tunes Granite models for cloud or on‑premise inference, and uses AI‑generated remediation recommendations to cut support‑call resolution time by roughly 30%, meeting their primary goal of faster interactions. - [00:30:50](https://www.youtube.com/watch?v=BCc29YKiOGk&t=1850s) **AI‑Driven Workforce Amplification** - The speaker explains how AI can filter high‑ROI projects, boost the productivity of thousands of technicians into “super‑powered agents,” and drive step‑function efficiency gains while alleviating fears of job loss. - [00:33:52](https://www.youtube.com/watch?v=BCc29YKiOGk&t=2032s) **IBM's Role in Global Financial Data** - The speaker stresses that IBM’s primary value is hosting the world’s critical financial transaction data rather than personal files, and explores whether IBM could quickly and affordably build AI-driven infrastructure to audit IRS returns, similar to its existing credit‑card transaction systems. - [00:36:56](https://www.youtube.com/watch?v=BCc29YKiOGk&t=2216s) **Identifying Data for AI Solutions** - The speaker explains how to choose and use existing datasets—such as customer support logs or travel expense reports—to rapidly build global, multilingual AI prototypes and consulting services. - [00:40:00](https://www.youtube.com/watch?v=BCc29YKiOGk&t=2400s) **AI Overhead vs Customer Delight** - The speaker critiques how cumbersome AI‑driven internal processes prioritize backend efficiency over genuine human interaction, emphasizing that true business value—illustrated through a coffee‑shop example—lies in enhancing the customer experience, a principle championed by IBM’s culture. - [00:43:01](https://www.youtube.com/watch?v=BCc29YKiOGk&t=2581s) **Predictions Fail: Fit‑for‑Purpose Tech** - A veteran IT professional reflects on repeatedly inaccurate industry forecasts—like hardware’s demise and a single‑cloud future—and stresses that choosing and sizing technology should always be driven by the specific use case. - [00:46:05](https://www.youtube.com/watch?v=BCc29YKiOGk&t=2765s) **AI's Early Impact and Uncertain Future** - The speakers argue that AI is still in its infancy, its future applications will unfold unpredictably—much like the VCR’s rollout—and urge us to start exploring potential changes now. - [00:49:08](https://www.youtube.com/watch?v=BCc29YKiOGk&t=2948s) **Aim High, Leverage AI** - The speaker urges setting bold, audacious goals for growth while describing how AI now streamlines everyday tasks—from faster information searches to coding assistance—boosting personal and professional productivity. ## Full Transcript
0:00I'm here with Ric Lewis. 0:02Ric, welcome. 0:03Thank you. 0:03Here we're here at IBM's new New York City headquarters at One Madison Avenue. 0:09I'm going to start with, you're a hardware guy? 0:12I'm a hardware guy. 0:13I grew up doing hardware chip engineering. 0:16But like I tell a lot of people, a chip engineering project is actually 0:20a giant software project with a piece of hardware at the end of the project. 0:25I think if you have that analytical brain, you like to solve problems. 0:29You like to get things working. 0:30Um, you can do that in software and hardware. 0:32But does that, but does being someone coming from a hardware 0:35background mean that you think about problems in a different way? 0:39I think one thing that you do from a hardware background and 0:43especially a chip background is a chip spin costs millions of dollars. 0:48So you're a lot more likely to make sure everything has a great chance 0:53of being perfect from the get go. 0:55Where if you start kind of from a software background, your general mindset is, I 0:59don't know, try this, see if it works. 1:00I don't know, try that and see if it works. 1:02And you're kind of iterate, iterate, iterate. 1:04Chip people are a little more uptight about, okay. 1:07If, if this first round of the chip breaks costs us for building 1:11another new round of the chip. 1:12So you're a little more, you, you guys are, spend more time planning and… 1:17Planning, verifying. 1:20Tons of time verifying 1:21Yeah, so you began your career at Hewlett Packard. 1:25Yes, correct. 1:26And you were there for how many years? 1:27I was there for 32 years. 1:29And your last job there was? 1:31I was leading the software defining cloud business. 1:34I had grown up a hardware guy. 1:36I had done all kinds of hardware projects, big complicated Unix 1:42servers and things like that. 1:44Um, and then came, you know, grew out of R and D and more into the business realm. 1:49And then, uh, I'm much an innovator at heart. 1:52I really like innovating new, uh, concepts, things like that. 1:57And what I learned is I enjoyed innovating business models and software 2:01projects as much as I did hardware products and projects and so getting 2:06teams inspired toward doing that was really a deep fascination for me. 2:10So I ended up doing a fantastic variety of experiences and had a successful 2:15run and honestly retired, intending to retire and do some of my outside 2:20activities and things like that. 2:22And then how long did you stay retired before IBM came calling? 2:24It was almost two years. 2:26And when I first got the call, I thought, no, I'm having too much fun. 2:32Um, but I would say three things really got me thinking hard about it. 2:37One: the industry that we're in, the IT Industry. 2:41I think it's the golden age. 2:42And what I mean by that is for 20 years of that career, IT's 2:47kind of in the back office. 2:48"Hey, make sure that stuff doesn't crash, and can you please reduce the 2:52cost as much as possible? Because it's not that important to the main 2:55business. It's just a back office function.” You can see it right now. 2:59IT is at the forefront of all business revolution. 3:02It happened with the Internet. 3:04Uh, it happened again with cloud and, and how that changed every ounce of business, 3:09not just IT Business, but all business. 3:11And I think it's happening again with AI. 3:13So to be in that career that long and to miss the kind of this age where 3:18it's like this is front and center. 3:20This changes everything about all businesses, not 3:22just technology businesses. 3:24I was kind of feeling like, gosh, you, you train to be in these 3:29really, uh, awesome environments. 3:32Why wouldn't you do that for a little while longer while you still can do it? 3:36That combined with IBM and IBM seeing the talent pool, the brilliant people at IBM. 3:42Um, I worked with a ton of brilliant people before. 3:45I saw a chance to work with even a larger staff of brilliant people. 3:49And then the assets that IBM had, which is, you know, they'd already been 3:53doing a lot of experimentation in AI. 3:55They're working in, in quantum, the deep, rich heritage of successful projects. 4:00I thought who wouldn't want to kind of see if they could be part 4:03of that next great wave of IBM. 4:05And so, um, I kind of decided, all right, I'm going to put the outside interests on 4:09hold for a while and get back in the game. 4:11How long between the phone call, the first phone call, and you saying yes? 4:15It was a while. 4:17It was probably six months. 4:19Arvind, our CEO, teases me about that a lot. 4:22Yeah, I don't think six months is that long. 4:24It took a while. 4:25You were in retirement! 4:26I know exactly. 4:27I mean, it's one thing to compare. 4:29I'm working here and doing this stuff versus working there. 4:32But it's really hard to compare. 4:33I'm doing exactly as I want to do every single day when I wake up. 4:37And now I'm not going to get to do that again. 4:39Um, it took a while for me to get over it. 4:42And I thought, I can't miss this wave. 4:44And, and, uh, I'm really, really happy that I did because we're 4:48doing some amazing, fun things. 4:50And I'm getting challenged in ways that I never did. 4:53So it's really fun. 4:54Talk a little bit about your job here at IBM, you oversee 4:58a kind of massive portfolio 5:01It's a big group. 5:02So I run the infrastructure organization. 5:04There's three main groups of products at IBM. 5:07There's the infrastructure group, which I run. 5:09The software group, uh, and the consulting group. 5:12Um, and infrastructure is built up of mainframes, which 5:17is called our Z portfolio. 5:19Um, our servers, which is our power portfolio. 5:22Storage. 5:23By the way, those businesses include the supply chain to build all of that stuff. 5:27So that's in the group. 5:28Uh, then I have the worldwide customer support organization. 5:31It's called, uh, TLS Technology Lifecycle Services, which is a network of about 5:3613,000 people around the globe that make sure that everything runs and works 5:40when you buy IBM products and then also our IBM cloud, which is, um, how we, 5:45uh, host applications, deliver as a service products for our client base. 5:51So there's a lot. 5:52It's, I think it's about 45,000 people total. 5:55Do those, uh, components of the infrastructure group? 5:58Are they aligned in their trajectory? 6:00Or do they, are they on different paths? 6:03I'm just curious about sort of navigating… 6:04A little of both. 6:05It's interesting you would ask that, because I think of all of the 6:10challenges coming to the new company. 6:12There were things I expected, things that I didn't expect, but 6:16getting that culture right in the group, um, has been a big challenge. 6:22Um, IBM has a great culture toward quality products, toward, um, emphasizing passion 6:29for the client, and making sure that the client is happy, and for delivering 6:33innovation on a scale that, that, you know, for more than a hundred years 6:38has, has been, um, extremely powerful. 6:40But with success comes some challenges. 6:43And with that success, you can tend to get a little bit, um, insular, like you don't 6:48keep an eye on the competition as well. 6:50You can get more siloed where you know this is my business unit. 6:54This is my business unit. 6:55I compete with the other business unit. 6:57That's not a good thing when you, when you're a company, um, and you can get 7:01really risk averse, meaning you, you feel like, “Hey, this is a successful 7:06business. I don't want to do anything to mess it up. So I don't need to try new 7:09things.” Well, that's exactly the recipe to kind of be shrinking and infrastructure 7:13had been shrinking for a little while. 7:15And so a lot of what, um, the challenge was for me was to invigorate that risk 7:20taking and, and, uh, get to a growth mindset where you're trying new things 7:25and seeing what works and what doesn't work and changing some of the models, 7:28like investing a little bit less in hardware for some software differentiation 7:32that goes into the hardware. 7:33So, um, it's been very successful so far and it's been a good journey. 7:37It's almost four years now. 7:39Give me an example of what was a really hard problem that you've 7:43dealt with in those four years. 7:44Boy, a really hard problem. 7:47Or an interesting. 7:49Interesting is a better word than hard. 7:50One of the first things that I kind of chewed on a little bit is, I talked 7:55about how we have Z power and storage. 7:57The Z and power product lines are well known in the industry as really fit for 8:02purpose computing that have strengths, that, you know, Z runs, um, you know, 8:06most of the world's economic backbone. 8:08And, and, uh, if you use a credit card, 90 percent of credit card transactions for 8:14the globe go through these Z mainframes. 8:17They're in every bank there, you know, it's a big business. 8:19It's well known in the industry. 8:21Same with power, very tuned and optimized for, for smaller operations than, than 8:26our giant Z mainframes, but really, mission critical workloads for retail, for 8:32insurance, for banking, for all of that. 8:35Our storage business - not so well known. 8:37In fact, when I came, I thought, did they have storage? 8:40Will I have storage when I come into IBM? 8:43So I got online and I thought it's still hard for me to tell, 8:46do they have storage or not? 8:47Now I own a storage business. 8:48So one of the things was not just to get the market perception up, but to invest 8:53in that business, because if you look at infrastructure overall around the 8:56globe, it's growing at 5 percent a year. 8:59The infrastructure business had been kind of flat to declining. 9:02And so a challenge was how do we grab onto the growth? 9:05Well, one of the biggest growth areas, due to the explosion of 9:08data, in the world is storage. 9:10So what do you do to kind of get on that growth rates? 9:13We did a lot of reinvigoration of the innovation in that, a lot 9:17of software value add, a lot of doubling down on the things that are 9:21working portfolio rationalization where you segment the market. 9:24You say, “Okay, we're going to do less of this and really go big in these 9:27areas.” And that's been probably the most dramatic turnaround inside the group is, 9:31is our storage thing. When you say it's a hard problem, it's not just, “Oh, you 9:36know, how do we do the math?” No, it's, it's cultural, it's, it's strategy. 9:41And how do you get the strategy said. 9:42It's segmentation, it's product strategy at a granular level across 9:46a bunch of dimensions and then putting the investment behind it. 9:49Um, it's a big challenge. 9:50It takes a long time, but it's working. 9:52So we're happy. 9:52Yeah. 9:53Tell me, give me a little bit of perspective on you've 9:56been there four years. 9:58Imagine we're having this conversation four years ago. 10:01Yeah. 10:02What sorts of things have happened over the last four years that, uh, 10:06have surprised you that you didn't see come or at least, are we having exactly 10:10the same conversation four years ago? 10:11Um, no, because I didn't know what was in, I'll tell you 10:14some of the biggest surprises. 10:16I thought from the outside and, and you know, you, you hear from a lot of 10:21customers, especially 10 years ago. 10:24“We're all going to cloud.” We're all doing. 10:25So I thought, Well, I wonder if the mainframe business is struggling 10:29when I get inside of there. 10:30I found the opposite to be true. 10:32The mainframe business is actually flourishing because 10:35transaction demand across the globe has done nothing but grow. 10:38And even more surprising was the level of innovation that the team 10:42was already doing in mainframes before I got here was astounding. 10:47For example, we have AI they were building AI technology into the mainframe 10:52processors three years before ChatGPT made everybody talk about it in the industry. 10:58So, um, that was really pleasantly surprising. 11:01So that was wonderful. 11:03Um, other surprises. 11:05I knew about the kind of the IP of IBM and the mystique in that. 11:10And I used to joke with people, especially on the outside. 11:12I said, I can't wait to get in there and see what's in the big blue toolbox. 11:16Right? 11:16What are all the things they have going on? 11:18I way underestimated the size of the big blue toolbox and what was in there. 11:23Meaning, um, the amount of really hardcore research that we're still doing 11:28into how to build chips and, and how to get to things beyond two nanometer 11:33and, and that kind of capability. 11:34Packaging, industry leading packaging technologies, um. 11:39That's in my hardware kind of patch. 11:41Quantum. 11:42The next thing that'll come after we're done talking about AI, um, you 11:46know, all of, all of those things were surprising, but it wasn't just that. 11:50It was then the software innovations that are going on. 11:53Heavy investment in AI technologies before it was really popular 11:58to be talking about that. 11:59But as I saw that, I thought, this is going to get really fun 12:03because I had a good feel for where the industry was going. 12:07I just didn't. 12:07And I knew, man, I know that talent is really good and there's brilliant people 12:11there, but I didn't know the level of, of IP, frankly that, that IBM had 12:16at its disposal and now you're seeing that in things like watsonx and things 12:20like AI in, in mainframes, et cetera. 12:23Building on that, since you brought up AI, can you walk me through what 12:28has to happen from your perspective, from the infrastructure perspective 12:32to make the AI explosion work? 12:36So everyone wants to do more of this stuff. 12:38Clearly there has to be some underpinning of it. 12:41Yeah, I would tell you, you know I think that people feel like where we're at 12:46right now in the AI journey had to do with one specific piece of software. 12:50I think the inflection point for that whole thing really, at 12:56its root was around hardware. 12:57Meaning the algorithms needed to do large language models and 13:01all of that had been around. 13:03They've been talked about in the industry, but at some point you 13:05hit a tipping point of, of hardware capability where it's like, oh, now 13:10we can do this in a brute force way. 13:12Massive amounts of matrix math to get weights correct so that you can do, um, 13:17you know, the right level of predictions that enable large language models. 13:21And once we've got to that horsepower, and that's why you hear about 13:24giant GPUs that are driving this and the sales of those, et cetera. 13:28It's because we just barely got over the hump where you can do 13:30these big, hard things in terms of hardware capability to do it. 13:36Give me a layman, give me a sense of when you say there was a 13:40kind of threshold where suddenly these things became possible. 13:43I don't know if there's an exact number, but, more basic question that I get 13:48from a lot of people, you know, my friends and family outside, is why GPUs? 13:53What does, what does a GPU graphics processor have to do? 13:57With AI, it's not. 13:59Well, graphics processors are really good at this thing matrix math because 14:04they're figuring out how do I map a pixel? 14:07And as I move an object across the screen, it's essentially 14:11matrix math to figure out. 14:13Okay, what is what is what is this pixel on the screen look like? 14:16And what's it doing? 14:18And as you know, we've gotten more high resolution graphics, more high 14:21resolution monitors, et cetera. 14:23It's a lot more pixels and a lot more math and a lot more matrix 14:26math about how you compute that. 14:28The first big thing that kind of started to look like that, it turns 14:32out was crypto and crypto mining. 14:34And so you saw graphics companies starting to sell to crypto. 14:38The technology got to a certain point and there were use cases like 14:41Bitcoin and that, that, that kind of said, "Hey, we need to do a lot of 14:44this matrix math to, to be able to do that." Um, so graphic chips were a 14:48natural fit and that kind of sustained. 14:50But meanwhile, behind the scenes, a lot of this AI. 14:53AI is about numeric calculations having to do with weights and matrices that say, 14:59you know, giant consolidated things that predict what's going to kind of happen 15:04based on, what other things have happened, just like predicting where a Pixel goes, 15:08but it's really about being able to do enough data ingest to be able to do, 15:14and then the calculations to be able to simplify things like entire sets of 15:19language or giant chunks of the internet to get enough weightings in there to be 15:23able to say, okay, we can predict what you would say in this language based on all 15:29of the volumes of stuff that we've seen that when you start talking like this, 15:33the next word is likely, oh, it's this. 15:36So- 15:36But my point is, to get to that point, that threshold, we got there because, 15:41was it because we simply threw a lot more resources at the problem? 15:45Or is it because the underlying technology got suddenly or 15:48gradually so much more efficient? 15:51It's always yes and yes, but you know, uh, the industry for a lot of 15:54years would talk about Moore's Law. 15:56Rick, quick, will you define for us, uh, Moore's Law, for 16:01those who've forgotten it? 16:02Yeah, so, uh, Gordon Moore at Intel coined this thing, it was basically 16:07that the horsepower, I'm going to translate it roughly of, uh, technology 16:13will double every couple of years. 16:16We’re still on Moore's Law. 16:17Moore's Law changed a little bit. 16:19For a while, it was always about frequency. 16:21Things would go faster, faster, faster. 16:24That kind of petered out. 16:25But what happened is rather than faster, faster, faster, 16:28we did more and more and more. 16:29So rather than one operating unit going a lot faster on its throughput, 16:35you put 10 operating units on a chip. 16:37Now you put 100 operating units on a chip. 16:40Now 1000. 16:41Some of these problems, the matrix math problems, scale parallel extremely well. 16:46You don't have to do something really fast. 16:48You just have to do a lot of the similar things in parallel at the same time. 16:52So again, that kind of that, extension of Moore's Law, more and more hardware 16:56on a chip to be able to do more and more of those calculations in 16:58parallel and come up with answers. 17:02Was that threshold predictable? 17:03In other words, did people in the industry like you sit down X number of 17:07years ago and say, when we get here, AI is going to become much more of a? 17:12It's funny. 17:13The horsepower - that - very predictable. 17:18The use cases, not always so easy to kind of figure out. 17:22That's where the human spirit kind of gets involved. 17:25Um, I think for some people they say, “Oh, I saw that coming.” But 17:28people have been predicting kind of the rise of AI for 25 years. 17:33Oh, well, then when we get to this next gen or when we get here. 17:36It kind of hadn't happened. 17:37There's always a magic point where you kind of get to where the technology 17:42and the use case, and somebody does something to kind of make it catch on. 17:46And I think we're at one of those moments in AI for sure right now. 17:49And I don't think it's you know, people have said, Oh, 17:52this is just the latest wave of. 17:54You know, uh, I used to hear, I've heard this about a lot of 17:56technologies, but AI is the technology, the future, and it always will be. 18:01I used to hear that. 18:02Um, you're not hearing that now, right? 18:03It's like, no, it's prime time. 18:06It will change everything. 18:07Just like some of these other things changed everything. 18:10I noticed sort of personally, when I speak somewhere where I'm 18:14listening in an audience somewhere over the last, let's say 12 months. 18:20There is always a whole bunch of AI questions. 18:23Yes. 18:23And if I go back two years ago, there were no AI questions. 18:26Yes. 18:27Now, my question is, so there's been this explosion on the, in popular 18:31fascination with what's going on AI. 18:34It seems like the last year. 18:35I agree with you. 18:37In your world. 18:39When did the explosion of conversation around this start? 18:44It's, uh, I love this question because. 18:49IBM had a, um, fairly big effort and business, um, 18:56called Watson before watsonx. 18:59And this is going back kind of ten years. 19:01I'll give you another kind of example. 19:03I knew about a lot of tablet technology before there was an iPad. 19:08A lot. 19:08For 10 years, there were a lot. 19:10But it kind of takes a magic combination of the technology, the 19:13user experience, the software, and the need and the market ready for 19:17it to kind of go, now it's a thing. 19:19Now we all have either an iPad or we have the Google equivalent, And so I 19:23think this is a little like that, meaning IBM was on the right track with watson. 19:29Some of the hardware wasn't there. 19:30The use cases weren't exactly figured out. 19:32Some of the early use cases didn't pan out perfectly. 19:35But the good news about that is it's back to that culture of risk taking. 19:40You don't look back on that and say, “Oh, we shouldn't have done that. That 19:43was a bad idea.” No, you look back on that and say, “What did we learn? 19:46How should we try something new? 19:48How would we pivot this time?” That's what we've done with watsonx and 19:51uh, now that's a growing healthy piece of our business and very 19:55important to our strategic future. 19:57So we're all in. 19:58I mean, I've just, I've always been fascinated by the gap 20:01between insider sense of what is happening and outsider sense, like… 20:07It absolutely is that in this case, we've all been talking about and thinking 20:12about AI and, and is it time for that? 20:15And what does this mean? 20:16Et cetera. 20:17And yet none of us really predicted that actual moment, which is kind 20:20of, you know, early 2022 where it was like, Oh, now you have a simple 20:27human interface of software innovation combined with large language models. 20:33There's a moment there where you're like, Oh, unlike, you know, I think 20:37all of us are frustrated if we ask our phone, “Hey, tell me about this.” 20:40And it says, “I found this on the web page.” That does, you know, good. 20:43But, you know, all of a sudden with with, um, ChatGPT and some of these 20:48other things, you could ask a question. 20:49It would give you a clear answer. 20:51Sometimes it's wrong, but at least it was like I'm getting an answer 20:54rather than, “Hey, I don't know. Here's some references. Good luck 20:56to you.” And that's really changing. 20:59Talk about the kind of macro trends that are going to shape 21:05your infrastructure battle 21:07Yeah. 21:08Um, we've talked about a few already, but I'm actually going to 21:10go a little different direction. 21:12So macro trends first, and this one has been before even, 21:17even this AI conversation that we've had: explosion of data. 21:21Uh, as humans, we don't think exponentially very well. 21:27We really struggle with exponential thinking. 21:29We think linearly. 21:31Oh, there'll be more. 21:31There'll be more. 21:32There'll be more. 21:33But we don't think, well, when it's like, no, there'll be more and 21:35there'll be 10 times more and then there'll be 10 times that more. 21:38That's what's going on with data right now in our industry. 21:41It's one of the reasons that that storage business is doing so well, is 21:44there’s just more and more and more data. 21:46Um, you know, you'd say, well, how can there be more data? 21:49It's just life and that thing. 21:51The things that we care about: video capture, video 21:54images, you know, the thing. 21:57I don't know. 21:58For my parents, you needed a drawer with all your family photos. 22:01Now we need gigabytes and gigabytes. 22:03If you knew how many pictures my wife has taken of our children, you would. 22:06Exactly, exactly so that, so that's your case. 22:09Now think of companies who used to just think about their transaction data. 22:14What's the ledger say? 22:15That now have video assets of all of their campaigns and their marketing. 22:19They're trying to figure out, you know what campaigns are working the best. 22:23It's just an explosion of data. 22:24And that's not going to stop. 22:27Dealing with that, and more importantly, getting value from that data is, 22:32is a massive trend in the industry. 22:36Second trend, AI. 22:37And this is the AI, not like we were just talking about, about 22:41how it changes how I search for things or how I learn about things. 22:44But I would argue dealing with that data. 22:48How do I figure out what's in all those video streams? 22:50How do I figure out - Okay, I want all of the chunks of my corporate video 22:55that have to do with, uh, client buying some specific product or something. 23:00That's a different problem. 23:01It's not just, okay we'll look it up in a spreadsheet, and here's 23:04the math associated with that. 23:06That is a huge trend in the industry. 23:09You're seeing it play out in this regard. 23:10It's a little different bent on AI. 23:14Fraud detection is the one that we cite in our main frames. 23:17It's a similar problem where it was kind of a traditional AI problem. 23:21Look up a rule, you know, if somebody does too small transactions, then a 23:25massive one, it might be fraud, right? 23:27Because they were seeing whether it worked. 23:29Now to detect fraud, you might be saying, okay, two transactions, then a huge one. 23:35Plus, does this entity have a real address? 23:38Second, is there any web traffic on, you know, better business bureau kind 23:43of things that says this is a bad business that could help you with fraud. 23:46So it's a lot more of a, it's an exponential problem. 23:49It's a holistic problem that takes a lot more than just, you know, little 23:53chunks of rules, etc. And then the third one, you know, after AI is the 23:58nature of hybrid IT or hybrid computing. 24:02For a while, 10 years ago, when cloud was on the rise, I think, the notion 24:07of hybrid computing basically having to do with things in the cloud versus 24:11things that people still have, um, on the premises inside a business. 24:16It was almost a religious argument. 24:18Now it's no, it's the reality. 24:20And the reason is because that data that I talked about is the lifeblood of these 24:25companies, particularly IBM's companies. 24:28Our clients that usually that data has to be secure. 24:32They have to be able to get value from it. 24:34It is the lifeblood of the company. 24:36If you go to an A. T. M. And you can't get your money out, you know, 24:39to our financial transactions. 24:41If that lasts a day, you're probably going to change banks immediate. 24:45So it's like life or death to these companies. 24:49So having that hybrid infrastructure so that they can still hold their 24:54data yet still interact with clouds and still get value from it from AI. 24:59That's a kind of the magic where we play, and it's a huge business opportunity. 25:04It is a true inflection point for the industry. 25:07Mhmm. 25:08I'm gonna go back. 25:10I interrupted you when you were in the middle of a really, we were talking about 25:14what has to happen for, um, for AI to scale from the infrastructure standpoint. 25:20You gave one example then I got you off on a tangent. 25:23Can you go back and talk? 25:25Very sort of practically, like. 25:27So I'm, you know, I'm a big company. 25:29I have all these dreams of AI of how I'm going to use this dramatically. 25:34So give me a very granular sense of the works you have to 25:37do to make that dream possible. 25:40So let me first say what the company has to do. 25:44And then maybe I'll say then how do I help them, if that makes sense. 25:46So if I'm a company and I want to do that. 25:48So it turns out I am a company, meaning I want to use AI in my processes. 25:54I mentioned that I have a global network of 13,000 employees that support 26:00our infrastructure around the world. 26:02That challenge is a great challenge for AI. 26:07That means I have data for every customer situation for 13,000 26:12employees globally around the world on what was their problem? 26:16How did we fix it? 26:17Um, what next steps did they have to do? 26:20How did they remediate that? 26:21That data is extremely valuable to me because if I can get better at 26:25doing that than anybody else in the world, that brings my cost down. 26:28I sell more products. 26:29I sell more service. 26:30I sell more anything. 26:32So what I have to do to get there is I have to figure out, 26:35okay, what's my objective? 26:36I have a couple objectives. 26:38One, I want customers to be able to support themselves without even calling 26:41me first off, and I don't want when they, when they call for the first answer to 26:46come back to be, did you try rebooting? 26:49Because I think that irritates every single one of us. 26:51Did you try? 26:52“Of course, I tried rebooting. I've had a laptop my entire life. Of course.” Well, 26:56okay, well, then tell me, okay, what firmware version, all that other stuff. 27:00Okay, we know this interaction. 27:02So, you know, So that's kind of the problem set. 27:04Do I want that to be customers solving their own problems? 27:08Well, even for my support agents, I want something in their pocket on their 27:11phone where they say I'm seeing these symptoms and says, “Oh, this happened 27:15in around the globe. Here's here's kind of specific.” So there's my problem. 27:18And what does it mean for for infrastructure on the back end? 27:22So first, I got to get all that data together, right? 27:26All of those customer law, all that customer support around the globe, 27:29et cetera, that needs to be stored. 27:31That's a big set of data. 27:33And some of it's not just fix and, and that kind of thing. 27:37Some of it is okay. 27:38You know, what was the firmware version? 27:40Who was the tech? 27:41Cause it can matter. 27:42Is this their first time fixing this problem? 27:44Is it their 150th time? 27:46What's their level? 27:46It's a very complicated problem. 27:49Ingesting all that data takes an architecture. 27:52We have a product called Scale, um, which is one of our storage 27:56projects that actually makes it easy to ingest all that data, get it 28:00organized, etc. And then have a model. 28:04It's a whole different process to kind of say, did we train our model? 28:07We train our own models inside of IBM. 28:09We have a Granite set of models. 28:11Those models we fine tune and then we inference based on those models. 28:15So we can do that inferencing in our cloud. 28:18I have a cloud set of infrastructure or in my power servers. 28:21We can do inferencing with our capabilities and say, OK, based on what 28:26I'm saying, here's what the remediation that you should do for that customer. 28:31We already are doing that today. 28:32We've seen, um, over a third of our support calls have had significant 28:39reduction in the amount of time that it takes to resolve that support 28:43call just by what I said right there. 28:45Does that I've really been curious about this. 28:49If I had reduced something like AI into that equation, as you just did, and you 28:54said, we've already seen a 30 percent, you say, did you say 30 percent reduction? 28:5830 percent of our interactions have seen significant reduction in the time 29:04Was that your primary goal to reduce the time of the interaction? 29:08In other words, if you, if everything else was the same, but all, but what you 29:11were doing was shrinking the amount of time that, would you declare victory? 29:14One of the primary goals. 29:16So, to us in that business, uh, net promoter score, kind of the satisfaction 29:21of a client is the supreme goal. 29:24What makes them satisfied? 29:25Doesn't cost me a fortune, happens really quickly. 29:28And if I can do it myself, I'd be thrilled. 29:31It affects all of those, right? 29:33It kind of says it got resolved faster. 29:35It didn't cost me an arm and a leg because the tech was barely here 29:38because it's a common problem. 29:40Or I solved it myself without even calling one. 29:42So, um, all of those objectives we kind of hit across all so that now you see it. 29:47So that's a little microcosm. 29:48That's just me and my customer support business. 29:50Now think of how many problems for businesses around the 29:53world there are like that. 29:55It's not a, it's not like a new AI application that changes 29:59the entire user experience. 30:01That's, those will come, but right now it's kind of practical, which is, I 30:06just want to do what I'm doing better and faster, and I can get immediate 30:11economic return from those things. 30:12How long, how long did it take you to just stick with that example of 30:17the customer interaction, reducing 30 percent of the time, how long from the 30:21very beginning of that project to that 30 percent reduction was how long? 30:25Uh, less than a year. 30:27And. 30:28Yeah. 30:28So we, one of the challenges, and this is interesting with a very large 30:33organization, as you can imagine, just like you're seeing in the industry, 30:39we don't have a problem of generating ideas for how AI could help us. 30:43We actually have a problem filtering the thousands of ideas from our 30:48employees and from, from everywhere. 30:50It's like, Hey, we could use AI to solve and filtering down and saying, okay, which 30:53of these will have a return on investment quickly and at a level that sustains that 30:59that's worth kind of going and investing in the infrastructure and and, uh, the 31:03software and kind of making that happen. 31:05Is that unusual? 31:07If I talked to you 25 years ago and said, do you have a problem 31:10of too many good ideas or too few? 31:12What would you have said? 31:14Um, in this specific area, probably too few because at some point 31:20you reach diminishing return. 31:21So, for example, let's use this exact same example. 31:24Can those 13, 000 technicians go faster? 31:28Can they spend less time driving to the site? 31:30I mean, there's only so much you can kind of do on those things. 31:34But if you can get them an answer to the problem and maybe even avoid 31:37them having to visit at all because the client helped themselves. 31:40That's a step function. 31:41So this, that's why people are kind of talking about. 31:44There's a, there's a business revolution coming with AI where there's some step 31:49function changes that can be there. 31:50And notice I didn't say I'm going to have less of those agents. 31:56That's not my objective. 31:57My objective. 31:57And I think that's the fear in the industry about AI is going 32:00to eliminate all the jobs. 32:02No, I just created 13,000 super powered agents that can do more. 32:06Right? 32:06And so I'm not just going to support IBM products. 32:09I'm going to go out and support other people's products because I 32:11know how to do that really well. 32:13And once I have the data on how to fix their problems, I may just 32:16have a customer support business that's independent of my boxes. 32:20So, you know, I think that's where people sometimes get it wrong in the AI thing 32:25is, it's like, you know, did, did word processing eliminate the need for writers? 32:31No, it enabled writing instead of mucking around with mimeograph machines 32:36and clickety click typewriters. 32:38It may have enabled too much writing. 32:39Yeah, maybe, maybe. 32:41Wait, can I give you a hypothetical? 32:43I ask this because I ran. 32:45I was at some conference and I ran to some guy from the IRS. 32:48He was really, really, really, really excited about AI So let's suppose 32:53they call you up and they say… 32:57You're gonna talk, to ask me when the IRS. calls me up 32:59I'm the commissioner of the IRS. I call you up and I say, “Rick, uh, 33:05clearly there's something that we could do for the IRS. if we work together.” 33:10Yeah. What would your answer be? 33:13Of course. 33:14No, I think, we sell to a lot of government agencies, as you can imagine 33:19in, in the business that we're in. 33:21We enable a lot of social security transactions and things like 33:25that through our mainframes. 33:28And I think, you know, we're in the business of helping whatever client 33:32get the most out of their data and be able to secure it and and be 33:36able to do analytics with this. 33:38And IRS. has a heck of a lot of data. 33:40So yes, we would help them. 33:42Do you know how the amount of data they have compares to some 33:45of the corporate clients you have? 33:46I don't know specifically for the IRS. how much data they have, 33:49but I would assume it's a whole lot. 33:51It's mountains. 33:52But, but that's our business. 33:54I mean, it's interesting. 33:55Sometimes, people have asked what's the most, you know, what is it 33:59that IBM has that's of great value? 34:03Is it a server? 34:04Is it a storage array? 34:06Is it, you know, software and all that? 34:08What we have is the most important entities in the world 34:13have their data on our stuff. 34:15The most important data in the world. 34:18It's not, you know, You know, pictures of your grandkids and 34:21things like that, generally for us. 34:22It's all of the financial transactions that happen globally, right? 34:26It's all of the it's the world's economy is kind of running through our systems. 34:31And so we take that really seriously. 34:33You know, you would be distraught if you lost one photo on your laptop, whatever. 34:38But, you know, if we lose a transaction, like somebody moves a 34:41big amount of money, and it's like, well, don't know what happened there. 34:45It is a massive deal, right? 34:47So that doesn't happen. 34:48I wanna go back to my IRS. example for a moment. 34:50Yes. 34:51So, one, is it reasonable to assume that, uh, you could, that somebody, 34:58IBM or somebody else, could in a short period of time put together, not just 35:02the AI capability to audit returns, but also this, the infrastructure support 35:08for that in a reasonable amount of time for a reasonable amount of cost? 35:12Or is it a, over, is it going to the moon? 35:14Or is it…. 35:16It definitely, I mean, So we're already doing that kind of thing right across 35:21a network of, of banks and others. 35:24Yeah 35:25Essentially all credit card transactions for all of the 35:29world go through our systems. 35:31So that in some ways is more volume than the tax returns of the U.S. people 35:36and their you know, W2s and all that. 35:39Yeah, and we do that stuff, too. 35:42I try not to describe it too much in detail, but we 35:44definitely do a lot of that. 35:46Um, in fact, I think, um, most, if you think, okay, what is super 35:51critical data, who would be doing the business transaction processing? 35:56It is most likely us, in almost all cases, whether it's government things or, or 36:01private or banks or that kind of thing. 36:04That's what we do. 36:05Ric, we're gonna end with, uh, the way we always end with a 36:07couple of quick fire questions. 36:09Okay. 36:10Here we go. 36:10Um, what single piece of advice would you give to businesses trying 36:14to use AI in an effective way? 36:17The simple version is get started. 36:19By get started, I mean, think of what is something that I want to improve. 36:25The things that we have traction on right now in the market are around 36:29business process automation, digital labor, uh, uh, those kinds of things. 36:33But my other little piece of advice there is keep it simple to begin with. 36:38You're going to learn a lot, but getting started means you'll 36:40start that learning curve. 36:42I even advise, you know, my friends like, "Hey, should I be playing around 36:46with some of this AI stuff?" And I say, yeah, because I think it will help you 36:50start to be more comfortable and you may find a use case personally for that. 36:54I think the same is true for businesses. 36:56The first step in that journey is always. 36:59With what data? 37:00Notice when I talked about our customer support people, I thought 37:04about, okay, what's the data? 37:06The data is all of those logs, of all of those service 37:09engagements around the world. 37:11And what could I do with that? 37:12Well, I could use that to get to a knowledge base that really helps. 37:16Um, and hopefully that I can do it in multiple languages because it's global 37:20and I can, you know, all of those things. 37:22That was kind of my data set. 37:24That one's not super simple, but we've had a lot of experience in AI. 37:28For other people that might just be: How do I automate filling out travel 37:32expense reports for my company? 37:35We can help people that we have consulting. 37:37We have watsonx tools. 37:38We can do that like this and we're doing it globally for people around the world. 37:42Pick that thing. 37:43What's the data you have in that case? 37:46It's data of expense reports. 37:47And it's like, okay, we can help you automate that for people 37:50where they could do it just by, you know, a verbal interface. 37:54What did you spend? 37:55Where did you go? 37:56Who are you with? 37:57Okay, we filled out your travel expense report for you. 37:59And you don't have to mess around with it. 38:01We were playing with this idea, where we would pick a business. 38:05And go in there and do, it would be AI makeover. 38:08Yeah, I love that idea. 38:10Okay, what's the, what is the ideal business to do? 38:13We only have a couple months. 38:15We don't want to spend a kajillion dollars. 38:16We want to be able to show tangibly and quickly what AI can do. 38:21What's an ideal business to do that in? 38:22It can be a small business, but we're not talking. 38:24This isn't a grand corporate thing here. 38:27Boy, small business that we could do an AI makeover. 38:33Customer support is one of my favorites because it's a, it's, it's, I have it 38:38on the business side where I provide customer support, but I have it on the 38:42consumer side where it drives me nuts when I have to go through 30 layers 38:46of phone menus and speak to an agent, speak to an agent, speak to an agent. 38:50That for any business, I think is just ripe to be able to kind of say, Why do I 38:57have to click through these menus message? 38:59I just need to tell you in human language. 39:01Here's the issue. 39:02And I'll be really good about telling you details about, you know, I tried 39:06to set up this thing for my bank and I did... They can go through all 39:10the menus, automate that process. 39:13I think it would change everything because all that frustration as a 39:16consumer would go down dramatically. 39:19And it's all, you know, you know, why are you making me the beep, boop, 39:23press one, press five, press four? 39:25They’ve offloaded. 39:25Exactly. 39:26Well, don't offload to me. 39:28Offload to AI. 39:29We can help you with that. 39:30Here's my version of that. 39:31Drives me crazy. 39:33Every morning, I go to the same coffee shop, and I get 39:37a cup of tea and a croissant. 39:39And here's what happens. 39:41A person has their screen, and they go, I go, cup of tea, 39:45croissant, sparkling water. 39:47Do, do, do, do, do like at least 20 keystrokes, right? 39:52Yes, yes. 39:53And then like, then the screen is turned around like at this point we're like 39:5645 seconds in and I'm like, why is this, first of all, it's not for me. 40:00All those keystrokes. 40:01Yes. It's for their internal 40:02Yes, yes. 40:02Correct, correct. 40:03So they're burdening me in order to service their backend. 40:06You should be able to walk in, go up and they go, “Hi, Malcolm. Same thing?” 40:10Yeah. And you just go, yes. 40:11And then… 40:11Boom, we're done. 40:12Can we do AI makeover of my coffee shop? 40:16You notice I quickly jumped more to banks than your coffee shop because 40:21I think I'm a business person. 40:23I'm not trying to kind of do a deal on one coffee shop. 40:26No, but this is interesting because it takes me back to something you said 40:29that I thought was really important. 40:31When you were talking about, when you were using AI in your customer service 40:35thing, it was clear that your goal, you could have any number of goals going in. 40:40It could be to cut costs. 40:43It could be to dramatically improves profits. 40:46Your goal quite specifically was to improve the experience 40:48of your customer, right? 40:49So you were using it to that. 40:51All the other things come from that come from that. 40:54And that is actually one of the beautiful pillars of the IBM culture 40:58is delighting clients is actually where all of the good stuff comes from. 41:02Always. 41:02So my coffee shop thing is the same principle right now. 41:06Right now, they're making my customer experience worse, and they don't want to, 41:10but their eyes are glued to the screen. 41:13At a moment when I walk in and I want to say, “Hi, how are you 41:16doing?” We could have a conversation. 41:18They’re busy beeping and booping. 41:18They're too busy, beeping and booping. 41:20So like, this is the same thing. 41:22If they had their, Oh, we, this is if they understood they had 41:24an opportunity to improve the experience, their customer experience. 41:27I would not be surprised if a chain comes along where that 41:33is their value proposition, I would not be surprised at all. 41:37Right? 41:37So, I mean, and, and when those things kind of catch 41:40hold, it becomes a revolution. 41:43You know, when, um, the guy comes to do like to redo your roof and they put a sign 41:47out front like, you know, Joe's roofing. 41:50You guys could do the same with my coffee shop. 41:51Put like “IBM Infrastructure was here.” 41:57Exactly. 41:59Um, in five years, the mainframe will be dot dot dot. 42:05Going strong. 42:06Uh, the mainframe going strong and with new capabilities, 42:12continuous new capabilities. 42:14I think when we announced the last version, Z16, the 42:18latest version, I should say. 42:20And we said, “hey, there's AI processing built into it.” This was before 42:24everybody was talking about that. 42:26I think a lot of people thought, “what's that for?” And we did it specifically 42:29for traditional AI, fraud detection, etc. This next version, not only do 42:34we have the traditional AI built in, but we have optional cards that you 42:38can plug into it to allow you to do large language models for the enhanced 42:43fraud detection cases that we talked about where, you know, it's more than 42:48just what transactions were happening. 42:50So if you take that and say, okay, the next generations. 42:55We have more transaction volume than we've ever had in mainframes today. 42:59The business is growing. 43:00It's strong. 43:01We keep innovating. 43:02In five years it'll be going strong. 43:04But weren't people, you're saying this in the context of. 43:08For years, people were predicting, weren't they, that the 43:10mainframe was going to go away? 43:12Uh, there were pundits in the market that said everything will go away. 43:16No one will ever have a box. 43:18It'll all be online. 43:19I think this is something I've learned big time in my long career, 43:24you know, uh, in the IT industry is don't believe everything you hear. 43:29So I went back for my, uh, master's degree at Stanford after I had worked a 43:34while in, in, uh, as a hardware designer. 43:38And everybody told me, be sure to do your master's in software. 43:42Hardware is dead. 43:43I went on to work for 30 plus years in hardware and infrastructure, 43:47now software became important. 43:49And I'm glad I had that extra training in software because it helped me in 43:52hardware, but hardware wasn't dead. 43:54Then I heard all infrastructure will go into the cloud. 43:57There won't be any. 43:58That hasn't happened. 43:59It's not happening. 44:00Then I heard there will only be one cloud because one of the players will dominate. 44:04There's not one cloud. 44:05So I think it's as humans, we like to oversimplify and go. 44:10Oh, it's all going to be this. 44:11And kind of what I've learned is fit for purpose matters in everything. 44:17It matters in size of infrastructure. 44:21It matters in the stack that goes along with solving a specific use case. 44:25If you're willing to design something that's the best at that use case. 44:29If you're willing to design the coffee shop that is the best at 44:32greeting me, there's a spot for you. 44:34And there may be a big business in doing that. 44:36So oversimplifying is really dangerous. 44:39When you heard all those predictions. 44:40Did you, did you believe them at the time? 44:43Uh, they looked like they were trending in that direction. 44:46I'll tell you some right now, which might be useful. 44:49There will only be one GPU company, and they're gonna 44:52end up taking over the world. 44:54It's a pretty obvious answer whose economic value has risen dramatically. 44:57I don't think that's gonna be the case. 44:59In fact, I think that 90 percent of processing for AI 45:04actually happens at inferencing. 45:07And inferencing is not as GPU and hardware intensive as the other things, and is 45:12a lot more amenable to fit for purpose. 45:14So the model size will matter. 45:16The tuning matters a lot as we're learning. 45:18We have a product around InstructLab that's really focused on tuning. 45:23So that was one thing is there'll be one GPU. 45:25The other thing is, that the biggest model will win, I think, is another thing that's 45:30kind of, people are saying right now. 45:32I don't believe that. 45:33I believe there will be fit for purpose models. 45:35It takes a lot of money to run a, to create a huge model, and 45:40then to run a huge model, or to even infer off of a huge model. 45:44I don't need a massive training GPU set thing to solve my 13, 000 45:49people customer support issue. 45:51So why would I feel like I gotta go farm that out for a big expensive thing? 45:55I can do that on a small box. 45:57In some cases, I might even be able to do that on a laptop. 46:00The other thing I'll say in this we're so early innings in AI, a 46:04lot of things are going to change. 46:05So anybody kind of saying it will all be X, Y or Z. I just think you have 46:10no idea how this is going to play out. 46:12And and it's up to us to go figure out how it plays out. 46:15Yeah, yeah. 46:16Allright. 46:17In five years, AI will be dot dot dot 46:20Still new. 46:24it will have moved a bunch in five years. 46:28But the potential for the disruption in the world will still, will still 46:33be very early innings in that process. 46:35And I think that's super important to realize. 46:37That's why I say get started. 46:39Start thinking about how that could change, because it will 46:41be some little things first, but it will continue to snowball. 46:45There's always this is a common observation that we, the invention of the 46:51capability, uh, massively predates the understanding of the capability, right? 46:57Like I love that. 46:58Yes. 46:58Yeah, like recording shows on television is invented in the sixties. 47:08Probably the VCR. 47:09We don't really understand what it's used for until the oughts. 47:14What it’s really good for is being able to tell a story sequentially 47:18Yes. 47:18…over time, because you know that the person will all 47:20have seen the episode before. 47:21Yes. So you get The Sopranos and… 47:23Yes. 47:23Yes. 47:23Hollywood wanted to ban the VCR in the beginning. 47:28Because they thought 47:30the point of it… Yes. 47:31They thought piracy. 47:31They didn't understand. 47:32No, no, no. 47:32It's storytelling. 47:33It's actually your business is getting better. 47:35Yes, yes. 47:36Took them 20 years to figure that out, which is to your point. 47:39Why would we know what AI was for in five years? 47:41Well, that's why you hear people kind of say, “Oh my gosh, AI, 47:44that's, that will just eliminate jobs.” No, it'll make jobs better. 47:47That's how I view it. 47:49What's the number one thing that people misunderstand about AI? 47:52Is that it? 47:53I think that's that that would be the human kind of understanding part of it. 47:59The technology part of it, I think, would be what I was talking about 48:03fit for purpose, meaning, um, that it isn't just going to be a GPU arms race. 48:08All of AI. 48:09I don't believe that at all. 48:11It will change everything, but it's not just going to be a GPU arms race. 48:14Yeah, uh, next question. 48:16What advice would you give yourself 10 years ago to better prepare you for today? 48:19I'm changing this question. 48:21Okay. 48:23I want to say, let's imagine that, uh, what was your, what, 48:27what college did you go to? 48:29I went to three of them. 48:31My undergrad was Utah State University. 48:33My MBA was Santa Clara University and my master's in EE was Stanford University. 48:37Okay. 48:39Any one of those three calls you up and says, we want you to give the 48:42commencement address and imagine that it's, it's, it's just, let's 48:48just say for the sake of argument, it's just to the STEM people because 48:51those are the relevant parties here. 48:53What do you tell them? 48:55Boy, what do I tell them? 48:57Uh, 49:00let's see. 49:01I think I would start with life is a marathon, not a 49:06sprint would be the first one. 49:08Uh, the second thing I would say to that, in that spirit is, um, be sure to set 49:14yourself some big, hairy, audacious goals. 49:17And don't be overly disappointed if you don't hit them all. 49:24Going after those big, hairy, audacious goals will get you on a 49:27path where you will learn so much. 49:30You will achieve more than you ever could imagine you would have achieved. 49:34That's what the advice I give to my kids is set some big goals, get after it. 49:39You may or may not achieve them, but you'll be better for the 49:41whole process when you're done. 49:42By the way, as someone whose kids are a lot younger than yours, is it actually 49:46useful to give advice to your kids? 49:49Or is that just a pointless exercise? 49:51TBD. 49:51We're still on the journey, and I think we will be for a long time. 49:55I don't know. 49:56How are you already using AI in your day to day life today? 50:00Uh, personally, I would say, it's replacing a good chunk of my search. 50:06You know, I'm less likely to go blindly stumbling through a bunch 50:10of web pages looking for stuff. 50:12I'm more likely to ask a question from a few AI engines, kind of 50:15see, get me in the right direction. 50:17Then I'll go bumble through a few things. 50:19At work, I can tell you code development right now, um, we are 50:26seeing massive improvements in code development and support products. 50:30We have like watson code assistant. 50:32That is really showing immediate return for our code developers. 50:36And I think that'll, that will again, be a tool that increases productivity for code 50:41developers immediately across the globe. 50:44Yeah, um, last question. 50:46What's the one skill that every technology leader needs that has 50:49nothing to do with technology? 50:52Being able to inspire a set of people toward a common goal 50:57and collaborate to achieve it. 50:59That's at the core of everything. 51:01Everything. 51:02That's a lovely way to end. 51:04Thank you so much, Ric. 51:05Thank you.